Ever used a screwdriver? What does it do? Puts the screw where it is meant to be. That is exactly what a presentation does. It drives home the main point. To elaborate, it simply puts the main idea across to the audience easily and right into their minds – where it is meant to be, and where you want it to be!

Now, suppose you are trying to fix a four-grooved screw with a flat-bladed screwdriver (meant for slotted screws). How far do you think you can get?

Well… you could try it! Or, take my word for it. It is going to take you hours or maybe days without you or the screw getting anywhere!

And, that is exactly the difference between any ordinary PowerPoint presentation and an effective PowerPoint presentation.

Any ordinary presentation would take endless number of hours to drive home the point and you are not even sure whether you succeeded in what you set out to do. Possibly in the process you would end up losing your audience. Whereas an effective presentation will make just the desired impact on your clients and hit the nail right on its head.

So the million dollar question is what does it take to give an effective PowerPoint presentation?

Primarily, keep the content brief and to the point. As the saying goes keep it Short and Simple (KISS)! If the content is simple and not too elaborate, it is quickly and easily understood by the audience. Too many ideas presented together leave the clients confused and unsure.

Secondly, you must ensure complete involvement of the audience. This can be done by welcoming suggestions, questions and active participation in any kind of activities related to the main topic. The idea is to make your presentation an interactive session and not a long, boring speech. It not only keeps the audience engrossed but also manages to keep their attention from dwindling. Remember you have managed to gather an undisturbed time slot of your audience and this is your golden chance to make the most out of this. They have come to hear you and only you!

Thirdly, make your presentation visually attractive and present your data through diagrams, charts, and illustrations. Diagrams and charts make your data easily understandable by the audience. The graphs and tables are self-explanatory and audience can easily get the message from them without reading the text.

Lastly, your first impression is your last impression. The first line may make it or break it. This includes most importantly a friendly disposition and an approachable attitude.

So, drive home the point by keeping these points in mind for your next PowerPoint presentation!

Subtitling services do not have to be plain or generic. In the hands of the right professionals, especially those from a highly reputable language translation agency, subtitling services can be made to be “high impact.” What this means is that subtitles can be made to serve the marketing goals of a certain project, as opposed to the simple provision of decent translation. Of course, not all subtitling services involve translation-most subtitling orders, in fact, are of the same language (for instance, audio is English and subtitles are also in English). However, the mission critical nature of such a service can be more understood in the context of performing a business presentation to an audience consisting of people who do not speak the presentation’s language.

To illustrate, say you are in Argentina meeting some local businessmen. Sure, you have brought with you an interpreter to translate your speech to the Spanish language, when needed. You also have had all your necessary business documents translated into Spanish. However, you are still doing the business presentation, and if this is done without accurate and high impact Spanish subtitles, this could “water down” the intensity of your presentation’s selling points.

Accurate subtitling services do not always have to accompany the kind of marketing or business collaterals that are to be delivered in person. Subtitles can also be integrated in advanced automated means of presentations. Primarily, such presentations would be online: you visit a company’s website, and automatically (or usually, upon the consent of the website’s visitor and activated by a click of the mouse) a presentation video outlining the company’s business or service begins to play.

The role of subtitling services is crucial at this point: if the website’s visitor happens to speak or understand only a language other than English, such as Spanish or Chinese, the website would miss an important business opportunity if the said presentation video does not have the appropriate audio or language appropriate subtitles. This would be lamentable as detecting the country of origin is easy (a web developer can install a code for this on the website’s server), which means the whole client interaction can be done automatically. Therefore, deploying the language appropriate content (along with the right language subtitles) should have been smooth and easy and, most importantly, effective.

In a nutshell, accurate subtitling services can work hand in hand with a company in achieving its business objectives. Moreover, such services should also be used with the latest presentation and web technologies in order to maximize a company’s various marketing and customer service collaterals.

If you attend any networking meetings or breakfast clubs, you need to be well prepared if you’re going to get the most out of them and get those referrals. So many people I see at the various meetings I attend are ill prepared and just don’t deliver a message that is ever going to win business and generate referrals. In almost every case, it’s simple because they aren’t well prepared and don’t have a process for the presentation.

Below is a proven 6-step process that I and my clients have used many times with success. The example below is one that a client of mine uses and almost always generates interest and contacts wherever she goes. It might not be one you can use for your business, but it serves as an example of how we have applied the process to her business.

The 6-step process for the 60 second presentation is:

1. Your name, where you’re from and the company you’re representing

2. What you do (think in terms of benefits you offer, not features)

3. The type of people you’re looking for (who do you know who…) – be specific

4. How you can help them, with testimonial(s) if possible

5. Repeat your name and company

6. Finish with a memory hook

“Hi, my name is xxxxx xxxxxx and I’m a 100% success coach in the industry of Network Marketing. The company I represent is called Kleeneze.”

“I show people how to earn an extra income of £50 – £250 per week in their spare time and then go on to build a business that pays a passive income in excess of £40,000 a year on a part-time or full-time basis. We do this without the headaches of a traditional business such as hiring staff, renting premises and holding stock”

“I’m looking for people who want an additional income stream or a way out of the 9-5 grind.”

“We’ve already helped thousands of people across the U.K. and Ireland change their lives and I’m personally looking to help 5 people this year.”

“So, my name is xxxxx xxxxxx, 100% success coach with Kleeneze.”

“If you want to work for the rest of your life, that’s your business. If you don’t that’s my business!”

Additional Tips

- Dress smart

- Be professional but approachable

- Get relevant people’s business cards and follow up for 1-2-1′s