If you attend any networking meetings or breakfast clubs, you need to be well prepared if you’re going to get the most out of them and get those referrals. So many people I see at the various meetings I attend are ill prepared and just don’t deliver a message that is ever going to win business and generate referrals. In almost every case, it’s simple because they aren’t well prepared and don’t have a process for the presentation.
Below is a proven 6-step process that I and my clients have used many times with success. The example below is one that a client of mine uses and almost always generates interest and contacts wherever she goes. It might not be one you can use for your business, but it serves as an example of how we have applied the process to her business.
The 6-step process for the 60 second presentation is:
1. Your name, where you’re from and the company you’re representing
2. What you do (think in terms of benefits you offer, not features)
3. The type of people you’re looking for (who do you know who…) – be specific
4. How you can help them, with testimonial(s) if possible
5. Repeat your name and company
6. Finish with a memory hook
“Hi, my name is xxxxx xxxxxx and I’m a 100% success coach in the industry of Network Marketing. The company I represent is called Kleeneze.”
“I show people how to earn an extra income of £50 – £250 per week in their spare time and then go on to build a business that pays a passive income in excess of £40,000 a year on a part-time or full-time basis. We do this without the headaches of a traditional business such as hiring staff, renting premises and holding stock”
“I’m looking for people who want an additional income stream or a way out of the 9-5 grind.”
“We’ve already helped thousands of people across the U.K. and Ireland change their lives and I’m personally looking to help 5 people this year.”
“So, my name is xxxxx xxxxxx, 100% success coach with Kleeneze.”
“If you want to work for the rest of your life, that’s your business. If you don’t that’s my business!”
Additional Tips
- Dress smart
- Be professional but approachable
- Get relevant people’s business cards and follow up for 1-2-1′s