The Advantages of the Business Video Production Over the Live Presentation

The IPO presentation is a fact of life. Companies need it to raise capital when private placement capital may not be enough. It can be either live, in person or live, over the Internet. While there are many advantages to doing a live demo, there are also many disadvantages. These disadvantages can be eliminated through the business video production.

Let’s talk about the types of presentations given today, starting with the live demo. Its obvious advantage is personal interaction and goodwill. This is a strong advantage, but the drawbacks are just as strong. The most obvious is the cost and hassle of travel. And the cost of airline tickets, hotels, and rental cars is only increasing. In addition, the modern father or mother is less willing to be away from the family for extended periods. For these reasons, not traveling is growing in popularity.

Which leads us to the webinar. A webinar is a meeting over the Internet. In a webinar, the viewer can see the computer of the presenter, and they can carry on a discussion over the phone or VOIP (voice over Internet protocol). A web cam improves the process by making the presenter visible to the viewer and, with a second camera, can even make the viewer visible to the presenter. With this optimal setup, the presenter has all of the advantages of the personal visit (the interpersonal interaction) without the disadvantages (cost and time away from home).

But both of these types of presentations have disadvantages that might not quickly come to mind. The first of these disadvantages is that, in both the personal visit and the webinar, the presenter’s presence is required. And it is required for each and every presentation. The same is true of the viewer. Obviously, the viewer must be present. The presence of two parties implies a time schedule. The two parties must come to an agreement on a time to meet. With today’s hectic schedules, finding this time can be difficult and can involve some phone tag to resolve.

The second disadvantage of the live presentation is the foibles and imperfections of all humans that come out as stumbles and fumbles. No matter how much we practice, we are doomed to imperfection, and the level of our professional mien is determined by the number of our “ers” and “ums” and slips of the tongue.

Once again, it’s developing technology to the rescue in the form of the high-definition video presentation. While this type of presentation has the disadvantage of the absence of direct human interaction, it overcomes the disadvantages of the live presentation and the webinar. Most obviously, it eliminates the need for the presenter to travel to the viewer’s site. Second, it saves the precious time of the presenter. Once the video presentation is perfected, it can be viewed an uncountable number of times by an uncountable number of people. Third, the problem of coordinating two or more schedules is eliminated. The video presentation can be viewed by each individual at whatever time is convenient, and the viewing can even be split into shorter segments that fit into the busy schedule. Finally, the perfected video has none of the slips of the tongue seen in any live presentation.

While there are many good reasons to give live presentations or presentations via webinar, the advantages of the business video production or IPO presentation outweigh the disadvantages of the live presentation. These disadvantages are the cost in time and dollars, the need to coordinate busy schedules, and the stumbles and fumbles that inevitably occur during a presentation.